Artful Business Creations x Art Collection #3 “Analyzing away”
Applying the mindset, concepts, and approach of an artist to the challenges of the business world. That’s what students learn in the Artful Business Creations (ABC) minor offered at The Hague University of Applied Sciences. During a guest workshop, curator of the Art Collection Johan Nieuwenhuize challenged students to look at their environment, the building, and themselves in a different way through works from the collection.
What does a wall hear? What do people see when they briefly take you in? What influence does space have on your observation? Questions that introduced students to ‘Artistic Thinking.’ In the coming weeks, we will present the results of the workshop on our website!
This week, Merel, Grace, Ilse, Daniel F, Nuria en Lorella who took on ‘Sealed Rain’ by Bram De Jonghe; the assignment in the photo led to the accompanying SWOT analysis.






