Lawrence Weiner

Lawrence Weiner (b. 1942, New York, USA – d. 2021, New York, USA) is primarily known for his installations comprised of text. He was one of the central figures in the conceptual art movement of the 1960s. In conceptual art, the thought processes that are the basis for the artwork are considered more important than its actual execution. The artist may indeed execute his or her idea, but this is not necessarily a requirement.

Weiner believed that through the use of language it would be possible to reach a wider audience. Initially he began by producing works which consisted of words or sentences, in a type face which he had designed himself.

He went on to type works, statements, on pieces of 8 x 10 inch paper, or to print them in catalogues, then later he presented them using film, or on walls or windows in public spaces.
The design and choice of the typeface (in this case, Franklin Gothic Condensed) plays an important role, and is generally clear, sober, and often white.

Later, as in this work for the college, Weiner introduces colour, signs and symbols, giving the work a more spatial character.